Official sources
Upstream · Verified data
Role in the chain
Providers of verified service inventories, by canton — OFSP, AVASAD, Pro Senectute, Espace Proches, cantonal directories. This is the input that makes Norie defensible against a generic AI competitor.
What Norie brings
Amplification — their carefully maintained content reaches the caregivers who don't know it exists. Norie also surfaces anonymized demand patterns: what caregivers actually look for, where, at which stage.
Revenue for Norie
CHF 0 direct
No revenue — but Norie doesn't work without these sources. They are the upstream asset that makes the layer defensible.
Non-monetary value
Alignment
Their mandate is to serve these publics; Norie extends their reach without competing with them.
Well-being
More visibility = beneficiaries they would otherwise have missed, especially in rural areas.
ESG
Anonymized usage data becomes material for their own inclusion and impact reports.
Cantonal services
Distribution · Payer
Role in the chain
AVASAD, Pro Senectute, EMS networks. Institutional distributors mandated by the canton to support informal caregivers — the first official point of contact.
What Norie brings
A digital layer that extends their services beyond business hours and geographical limits. Pre-qualification and OFSP-stage tagging — less triage load on their teams. Anonymized data on actual demand, by canton, by stage.
Revenue for Norie
CHF 30–80k / year / contract
Long sales cycle (6–18 months) but durable anchoring. 2–3 Romandie contracts = stable ARR base.
Non-monetary value
Alignment
Their cantonal caregiver-support mandate is directly served, without growing headcount.
Well-being
Less exhausted caregivers = fewer downstream readmissions, an indirect cost the cantonal system bears.
ESG
Verifiable data for social reporting; territorial coverage and digital inclusion indicators.
Hospital social work services
Distribution · Payer
Role in the chain
CHUV, HUG, HRC, regional hospitals. A critical pivot point — this is where many caregivers formally enter the chain, often at hospital discharge and already in crisis.
What Norie brings
A structured post-discharge handoff tool. The social worker currently hands over a handwritten list; Norie becomes the companion the patient takes home, adapting to the weeks that follow. Discharge traceability for quality indicators.
Revenue for Norie
CHF 10–30k / year / site
Short cycle (3–12 months), single decision-maker — the most realistic first candidate for a paying pilot in Season 4.
Non-monetary value
Alignment
Quality of discharge planning is a regulatory expectation and a standard of good practice.
Well-being
Fewer 30/90-day crisis returns. Social workers less exposed to the moral injury of "sending an exhausted caregiver home without a safety net".
ESG
Measurable improvement of the post-discharge patient pathway; contribution to equitable access to supportive care.
Ecosystem partner services
Downstream · Routing network
Role in the chain
Small mission-aligned associations (Alzheimer Switzerland, regional Pro Aidants, cantonal associations) and private personal services (private Spitex, home help, housekeeping, home adaptation, transport, meal delivery). All work for the same audience — but struggle to find them, because caregivers don't search for themselves.
What Norie brings
Visibility to an audience they cannot reach themselves at the right moment — Norie becomes the entry point that makes them exist for the caregiver. Anonymized data on real demand, by canton, by stage, by need type — material that lets an association target its efforts and a private service calibrate its offering. Norie amplifies; it does not substitute.
Revenue for Norie
CHF 0.5–5k / year / partner
Partnership model on flat fees (annual listing or membership), no per-referral commission. Ethical choice: Norie has no interest in favouring a paying partner — routing neutrality is the condition of user trust. Activated from Season 4, once user critical mass is reached. Strictly mission-aligned associations: free or symbolic access.
Non-monetary value
Alignment
Amplifies already-engaged actors instead of competing with them. Strengthens the Romandie association fabric rather than siphoning it.
Well-being
Caregivers access services they wouldn't have found on their own. Associations escape the trap of an audience-of-the-already-aware.
ESG
Equitable access to digital visibility for local actors without marketing budgets. Open data useful for local-fabric planning.
Co-financing foundations
Lateral funder
Role in the chain
Paul Schiller, Age-Stiftung, Leenaards. Not in the distribution flow — they fund the layer itself. Investing in mission-aligned infrastructure rather than in a single service.
What Norie brings
Leverage. Their grant funds an infrastructure that multiplies the entire informal-caregiver ecosystem — not just one service. Measurable program reporting (caregivers reached, institutional channels onboarded, cantonal coverage).
Revenue for Norie
CHF 50–150k / cycle
Not commercial revenue, but real flow; two submission windows per year at the main Romandie foundations.
Non-monetary value
Alignment
It is exactly their funding thesis — Paul Schiller (informal caregivers), Age-Stiftung (aging), Leenaards (local solidarity). Norie hits 2–3 funding lines with a single program.
Well-being
Their mission is the well-being of fragile publics; Norie is a direct, measurable instrument of it.
ESG
Proof point for their own annual report and measurable-impact strategy.
Informal caregivers
Downstream · End user · Free
Role in the chain
592,000 people in Switzerland (OFSP/Careum). The reason for being. No direct transaction — the tool is and will remain free for them; that is a trust guarantee, not a missed opportunity.
What Norie brings
A shorter path to the right service (instead of fragmented searches across 10+ portals). Mood tracking that signals exhaustion before crisis. Stage-appropriate orientation, not generic. And a tool that does not judge them — a dignified entry point for an audience that hides.
Revenue for Norie
CHF 0 by design
No direct revenue, by choice. But the users are what validates the entire chain — without them, no upstream actor has any reason to invest.
Non-monetary value
Alignment
The mission itself. No other alignment would exist without this actor at the heart of the chain.
Well-being
Burnout prevention, less isolation, preservation of the caring relationship. Indirectly: income preserved for those who would have had to cut back their work.
ESG
Equitable access to health information for an under-served audience. Reduction of the digital health divide.