Roadmap · 12 months · May 2026 → June 2027

From functional prototype to validated referral service.

Four seasons, a CHF 51,300 budget, measurable validation criteria at each step, and a first commercial revenue targeted for mid-2027. Then the long-term vision — a navigation layer for Swiss intergenerational infrastructure.

Prototype online · May 2026 Validation cohort · Q3 2026 First revenue · Q2 2027 Target ARR · CHF 500k–1M by 2030

Four seasons to turn research into proof.

12 months · 4 milestones
1 foundation, 1 company
May → August 2026

Season 1 — Now

The foundations are in place. The prototype exists. We are applying.

Budget
CHF 3,000 · 6% of total
Validation criteria
8 · 2 met
Commercial revenue
CHF 0 · first price signals
Product
Norie Assist online (norie.ch/try) — three modes, cantonal resources, document triage.
Research
17 international cases, complete caregiver research suite, mapping of 20 Swiss actors.
Presence
norie.ch live. First circle of partners identified. LinkedIn active.
Application
Complete application submitted to innovation program. Pitch deck, roadmap, demo ready.
Validation criteria
  • Prototype norie.ch/try publicly accessible
  • norie.ch site live with full content
  • 1,000+ cumulative unique visitors on norie.ch
  • 50+ completed sessions on the prototype
  • 5+ warm institutional contacts (hospital + cantonal + foundation)
  • 1–2 informal advisors recruited (digital health, caregiver ecosystem)
  • 1+ indicative signal on institutional willingness to pay
  • H4 application submitted on time
Revenue model — milestone
CHF0
Exploration phase · first price signals

5+ exploratory conversations with the three target segments: cantonal (AVASAD, Pro Senectute), hospital (CHUV, HUG, HRC), and foundations (Paul Schiller, Age-Stiftung, Leenaards).

In each conversation, an open question on willingness to pay: "if a referral tool existed for you, what order of magnitude would be acceptable?". Goal: at least one documented indicative signal before the end of the season.

September → November 2026

Season 2 — Validation

The first 30 to 50 caregivers. The field speaks; we listen.

Budget
CHF 20,800 · 41% of total
Validation criteria
6 · all to be met
Commercial revenue
CHF 0 · price discovery
Cohort
Recruit 30 to 50 caregivers via Pro Senectute, AVASAD, GPs, Norie content.
User research
Qualitative interviews, 6-month longitudinal study, real-pathway analysis.
Regulatory
Written legal opinion — Norie as an information and orientation tool, non-medical device.
Ecosystem
First formal contacts with Pro Aidants Suisse, Espace Proches, Swiss Red Cross, Alzheimer Switzerland.
Validation criteria
  • 30+ caregivers recruited and engaged
  • 100+ hours of qualitative interviews documented
  • 10+ active institutional contacts (A/B/C)
  • Non-MD legal opinion drafted (lawyer engaged)
  • 3+ indicative quotes received (structured WTP validation)
  • Longitudinal cohort retention > 70%
Revenue model — milestone
CHF0
Structured willingness-to-pay validation

3+ structured willingness-to-pay interviews with target buyers. Format: prototype walkthrough, journey demo, direct question "how much would you pay per year for this referral service".

Goal: anchor a defensible range from the indicative signals collected in S1 — first hypothesis CHF 10–30k/year per institution for a 12-month pilot.

December 2026 → February 2027

Season 3 — Iteration

What the cohort has learned becomes the next version of Norie Assist.

Budget
CHF 19,000 · 37% of total
Validation criteria
6 · all to be met
Commercial commitment
1–2 LOIs · pilot to follow
Product v2
Persistent semantic memory, sensitive-topic detection, routing to the right professional.
Validated UX
Chat+sidebar architecture tested with emotionally depleted caregivers. Iterations based on real usage.
Compliance
Full Swiss FADP (LPD) audit. AI Act review. Compliance documentation published.
Structure
Company incorporated in the Canton of Vaud. First partners in co-construction.
Validation criteria
  • Norie Assist v2 deployed (semantic memory + sensitive-topic detection)
  • Final non-MD legal opinion signed
  • FADP (LPD) + AI Act audits completed and documented
  • Company incorporated in the Canton of Vaud
  • v2 cohort NPS > 50
  • Grant applications submitted (Leenaards Local Solidarity, Paul Schiller) for Season 4 decision
Revenue model — milestone
CHF0 cash
1–2 LOIs signed · letters of intent

Convert Season 2 conversations into Letters of Intent (LOIs) with 1 to 2 institutional partners. A typical LOI: commitment to sign a pilot contract in Season 4 if technical and regulatory milestones are met.

Priority buyer profile: hospital social work service (short decision cycle) or co-financing foundation (mission alignment).

March → June 2027

Season 4 — Deployment

First institutional pilot. Norie moves from prototype to referenced service.

Budget
CHF 8,500 · 17% of total
Validation criteria
5 · all to be met
First revenue
CHF 10–25k · pilot + grants
Pilot
1 to 2 institutional partners (hospital social work or cantonal service) integrate Norie Assist into their intake pathway.
Measurement
Referral framework with indicators: volumes, conversion rates, satisfaction, caregiver load avoided.
Integration
Orientation routes established toward the main associations, foundations, and cantonal services.
Co-funding
Identification of partner foundations for Romandie-then-Switzerland deployment.
Validation criteria
  • 1 to 2 paying pilots activated (contracts signed)
  • Referral framework with KPIs deployed
  • 200–500 active users via partner channels
  • First co-financing foundation formally engaged
  • Initial success indicators validated: caregiver satisfaction, conversion rates
Revenue model — first real revenue
CHF10–25k
B2B2C pilot + grants aligned to Season 4 calendar

Pilot commercial revenue: CHF 10–25k for 1–2 hospital partnerships (B2B2C — the institution pays to orient its beneficiaries via Norie).

Grants payable in Season 4: Leenaards Local Solidarity (rolling cycle, 4-month lead time → submitted in S3, decision in S4) and Paul Schiller (quarterly review → Q1 2027 submission, S4 decision). CHF 50–100k potential.

Grants submitted in S4 for year 2: Age-Stiftung (annual April–June window) and Leenaards Sciences Grants soumis en S4 pour année 2 : Age-Stiftung (fenêtre annuelle avril–juin) et Leenaards Sciences & santé (cycle annuel) — encaissables fin 2027 / début 2028.amp; Health (annual cycle) — payable late 2027 / early 2028.

Norie's first real franc. Proof that the navigation layer has a buyer.

Beyond · 2027 → 2030

Vision — From Norie Assist to intergenerational infrastructure

Informal caregivers are only one of the islands. The same navigation layer can serve them all.

Addressable market
~30–50 Romandie contracts
Measurement horizon
3 years · 2027 → 2030
Target ARR 2030
CHF 500k–1M · 10–15 contracts
Navigation layer
Norie as a referral infrastructure for 3 to 5 cantonal services, B2B2C model — institutions pay to orient better.
Expansion
Extension to adjacent islands — elder care, childcare, renovation, intergenerational housing.
Mutualization
At local user density, shared services: shared meals, neighbour-to-neighbour respite, local care exchanges.
Team (year 2)
Hiring triggered by the first paying contract: technical/product hire + ecosystem developer. Norie moves from solo founder to a team of three.
Ongoing research
Norie remains a lab — upstream research feeds design, design feeds back into research.

Capacity & resilience — a solo-led project, structured not to depend on it.

Operational discipline
Bus factor + future team

Norie is run by one person today. That is a fact, not a strategy. The structure of the project — what stays with the founder, what is outsourced, and how the team is built starting from the first contract — is deliberately designed so that no critical link depends on a single will.

What stays with the founder

Hard-to-delegate skills · ~60% of time
  • User research & caregiver cohort25%
  • Norie Assist product design15%
  • Institutional relations & ecosystem15%
  • Strategy & governance5%

Solo advantage: fast decisions, low burn, no team overhead. Solo risk: limited capacity. The plan is calibrated for one person, not for three.

What is outsourced

Specialists funded on budget · CHF 22,000
  • Digital-health lawyer (non-MD)CHF 9,000
  • External UX research (safety net)CHF 5,000
  • FADP (LPD) auditCHF 3,500
  • AI Act auditCHF 2,500
  • Transcription & qualitative analysisCHF 2,000

Specialist work — legal, UX, compliance — is funded and outsourced. Not a promise, a budget line.

Resilience plan

Three defenses against the risk "the project dies if the founder stops".

i. Documentation

The vault is the team

18 months of research, mapping, frameworks, and code documented to a level that allows takeover by a competent successor. The knowledge isn't in the founder's head — it's in the repository.

ii. Advisors

Trust network

Recruit 1–2 informal advisors in Season 1 (Romandie digital health + caregiver ecosystem). Every institutional conversation includes a second human in copy — the link is never tied to a single name.

iii. Year-2 team

Planned transition

The first paying contract in Season 4 triggers two hires: technical/product collaborator + ecosystem developer. Norie moves from solo founder to a team of three in year 2.

Risks & mitigation — what could break the project, and what we do to prevent it.

Operational honesty
6 identified risks

No roadmap is without risk. Here are the ones we identified upfront, how we address them in the plan, and the early signal we track to know whether the mitigation holds.

Adoption — caregivers don't use the tool

High
Risk
33% of informal caregivers find it shameful to ask for help (OFSP). Even a well-built tool can sit unused if the user never crosses the entry threshold.
Mitigation
Institutional distribution rather than direct B2C — Norie arrives via a social worker, a GP, a cantonal centre. Chat+sidebar architecture validated with emotionally depleted caregivers in Season 2.
Early signal
Longitudinal cohort retention > 70% in Season 2. v2 cohort NPS > 50 in Season 3.

Willingness to pay not confirmed

High
Risk
Institutions express interest but don't open their budget — a classic Swiss public-health risk, especially on a line with no dedicated budget bucket.
Mitigation
Progressive validation: 1+ indicative signal in S1 → 3+ structured quotes in S2 → 1–2 LOIs in S3 → 1–2 contracts in S4. Multi-payer model (cantonal + hospital + foundations) so we don't depend on a single segment.
Early signal
3+ indicative quotes received in S2. If zero, we lean harder on grants to lighten commercial dependency.

Competition from a cantonal actor (AVASAD, Pro Senectute)

Medium
Risk
A cantonal actor launches its own digital orientation layer and captures the space before we do.
Mitigation
Positioned as an amplification layer, not a competitor — early institutional partnerships starting in S1. Our real moat: solving the highest CAC in Swiss elder care (the invisible caregivers), which cantonal actors cannot reach via B2C.
Early signal
Quarterly scan of cantonal announcements + every institutional conversation runs with an advisor in copy.

Solo-founder risk — project depends on one person

Medium
Risk
Limited capacity, single point of failure: founder health, burnout, emergency exit.
Mitigation
The vault is the team — 18 months of research, frameworks, and code documented to allow takeover by a competent successor. 1–2 informal advisors recruited in S1. Year-2 hiring triggered by the first paying contract (team of 3).
Early signal
1–2 advisors recruited in S1. Vault current and readable by an outsider in less than a day.

AI safety — sensitive topics, caregiver in distress

Medium
Risk
A caregiver in acute exhaustion or crisis (suicidal thoughts, abuse) talks to Norie; the AI responds badly or too late. Real harm and reputational damage.
Mitigation
Sensitive-topic detection + routing to the right professional (deployed in S3). Explicit non-MD positioning: Norie orients, professionals interpret. No diagnostic function.
Early signal
Zero critical incidents in the S2–S3 cohort. Monthly qualitative audit of detected sensitive conversations.

Forced medical-device classification

Low
Risk
Swissmedic or an institutional partner requires Norie to be classified as a medical device, which would block deployment and roughly triple costs.
Mitigation
Written legal opinion commissioned in S2 (CHF 9,000 budgeted). Swiss FADP + AI Act audits completed in S3. Non-MD positioning published and consistent across the entire site: Norie orients, professionals interpret.
Early signal
Legal opinion signed by end of S3. No challenges raised during institutional conversations.

Three principles that structure every season.

Methodological constants
2026 → 2030
i.

Field first

Every evolution of Norie Assist is validated by caregivers themselves. No feature is added without evidence of use. The cohort is our compass.

ii.

Norie orients, professionals interpret

Norie is not a diagnostic tool. It is an information and orientation layer. This boundary protects the user and keeps Norie outside the medical-device perimeter.

iii.

Amplify the ecosystem, never compete with it

The Swiss ecosystem has hundreds of useful but fragmented initiatives. Our role is to connect — to orient every caregiver to the right existing initiative.

The business model behind this plan, and the budget that makes it possible.

How Norie creates value for each ecosystem actor, and what funding the roadmap runs on.

See the business model → See the funding plan